Fostering Growth for Women’s Health: Brand refresh and social upgrade for a women only gym
EveFit is an exclusive gym that make Women’s Health, Fitness, and Mental Health a priority. Known for it’s club-like environment, high energy classes, and many women’s only events, EveFit was looking for their branding to match their energy. A logo had already existed for the gym, but wanted their brand style to be easily applicable to flyers and social media posts as they were being updated by office staff.
Our role in this project was to refresh the overall branding of EveFit+—the goal of the brand is to create and promote a feel-good, fun, and inspired environment for Women’s health and fitness. Because of this, it was very important to make the branding feel complete and inspiring.
By rebranding, we were able to create a branding and image style that very much encapsulated the club-like feel EveFit+ was aiming for throughout their branding and social media presence.
the project
breakdown
01. Empathize: Seeing Through the Learner's Eyes
We approach these projects by putting ourselves in the shoes of someone learning new and potentially complex material—perhaps in a second language or while juggling a busy schedule. Our goal is always to create visuals that are clear, easy to understand, and approachable—not overly “textbook” in feel.
02. Define: The Problem with the Old Style
Often, existing visuals can be too detailed or technical, making it harder for learners to quickly grasp key ideas. We aim to retain accuracy while making content more visually supportive and accessible.
03. Ideate: A Warmer, More Modern Visual Language
To achieve this, we explore illustration styles that are clean, minimal, and well-structured—without feeling sterile. Our approach leans on simple shapes, light visual metaphors, and layouts that can adapt to a variety of content formats.
04. Prototype: Iterating for Clarity
The final visuals are used across a range of materials, helping modernize the overall look and feel while enhancing usability and learner retention.
05. Deliver: Visuals That Educate With Confidence
We iterate intentionally on key graphics to ensure they are both visually appealing and aligned with learning goals. Every line, label, and icon is designed with clarity and comprehension in mind.